Modernizing Marketing Navigation
Modernize BOK Financial marketing navigation by shifting away from the left-hand drawer to a horizontal overlay that improves usability and reduces friction across key user journeys.
Role: Lead UX/UI Designer
Timeline: December 2025 - March 2026
Platform: Web / XM Cloud
Impact
Reduce user friction
Users navigate faster and encounter fewer errors or dead ends
Improved engagement metrics
Lower bounce rates and increased interaction with key pages.
Reduced development time
Remove conflicts between navigation and page components.
Previous desktop
Updated desktop
Usability testing
Design iteration
Discovery
Process
Prototype
Final design
Discovery
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Design iteration
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Prototype
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Usability testing
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Final design
Discovery & Research
Heuristic evaluation
Using Nielsen’s heuristics, Shneiderman’s rules, and WCAG guidelines, we identified three core usability issues: dual‑navigation complexity, inconsistent labeling hierarchy, and elevated cognitive load.
Competitive Analysis
Analyzed direct competitors as well as “best of” navigation experiences focusing on relationship between child-parent links and interaction standards.
4 national banks
3 e-commerce platforms
Usability Testing
Conducted external and internal unmoderated usability testing on proposed design. Validated design direction and guided minor additional design changes.
